Touch, feel, smell
Tactile media rules! So come to your senses. All of them. Touch, smell, feel - it's not just what you see and hear any more. 
Trendspotting
So what are the trends that are speeding towards us from the horizon? Some have already reached us while others are looming... here's our pick. Animal Logic
So what's the story with the Easter Rabbit and all those other animal icons? There's a long tradition of using symbols we know in branding... 
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The weighty issue of social media crisis management: where PR fits in a changed society...
It just seems like yesterday that tactics like yelling across the airline counter in front of a large queue or spilling your soul on a TV talk show were the only ways to publicly embarrass an organisation. Or in the face of a disaster, finding a new place to turn for reassurance, news or to share experiences.
Social media tools like Facebook, Blogs and Twitter are changing all that, creating audiences where none existed before, and removing the limitations of time and place.
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Tactile media rules! So come to your senses. All of them. Touch, smell, feel - it's not just what you see and hear any more. So what are the trends that are speeding towards us from the horizon? Some have already reached us while others are looming... here's our pick. So what's the story with the Easter Rabbit and all those other animal icons? There's a long tradition of using symbols we know in branding... 
