Touch, feel, smell
Tactile media rules! So come to your senses. All of them. Touch, smell, feel - it's not just what you see and hear any more. 
Trendspotting
So what are the trends that are speeding towards us from the horizon? Some have already reached us while others are looming... here's our pick. Animal Logic
So what's the story with the Easter Rabbit and all those other animal icons? There's a long tradition of using symbols we know in branding... 
A world gone viral
Caught a conversation lately? It’s official, with the release of the iPhone into New Zealand, talk of it coming to the Telecom network and its cascade of me-too imitations, we are officially a brand-in-the-hand society. Viral is here with all the associations that go with it...
   |
Tactile media rules! So come to your senses. All of them. Touch, smell, feel - it's not just what you see and hear any more. So what are the trends that are speeding towards us from the horizon? Some have already reached us while others are looming... here's our pick. So what's the story with the Easter Rabbit and all those other animal icons? There's a long tradition of using symbols we know in branding... 
