Touch, feel, smell
Tactile media rules! So come to your senses. All of them. Touch, smell, feel - it's not just what you see and hear any more. 
Trendspotting
So what are the trends that are speeding towards us from the horizon? Some have already reached us while others are looming... here's our pick. Animal Logic
So what's the story with the Easter Rabbit and all those other animal icons? There's a long tradition of using symbols we know in branding... 
Professional services are a hard thing to sell because you can't see them, touch them or sometimes know what they're worth. But that just makes it more of a challenge....
Old school rules in a new media world
The mash-up of online and offline, the spiralling out of control of the 24/7/365 news cycle and the ever impatient 'gimme now' generation of news consumers is leading to an environment that is more frenzied than ever. Now, more than ever, you need to be well prepared and laser sharp in your focus, before you engage with reporters.
The weighty issue of social media crisis management: where PR fits in a changed society...It just seems like yesterday that tactics like yelling across the airline counter in front of a large queue or spilling your soul on a TV talk show were the only ways to publicly embarrass an organisation.
Social media tools like Facebook, Blogs and Twitter are changing all that, creating audiences where none existed before, and removing the limitations of time and place.
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Tactile media rules! So come to your senses. All of them. Touch, smell, feel - it's not just what you see and hear any more. So what are the trends that are speeding towards us from the horizon? Some have already reached us while others are looming... here's our pick. So what's the story with the Easter Rabbit and all those other animal icons? There's a long tradition of using symbols we know in branding... 
