No organisation likes to face the prospect of the ‘unthinkable’ happening, whatever that may be.
The reality is most executives will face a crisis at some stage in their corporate lives. Being ready to lead and respond effectively is key.
Knowing who to call on when things hit the fan is vital.
Reputation management has gotten a whole lot more interesting. Yesterday's news is no longer fish and chip wrapper, and we can't be reassured that last night's radio broadcast is gone for good. The web creates an easily searchable archive of every word you've uttered in the last while - searchable not just to reporters and news organisations, but to anyone who cares to look. Controlling messages is no longer possible (not that it ever had been). And now that that information is available anywhere, any time, managing our online reputation is now just as important as attending to it offline.
Talk to us about:
• Communications crisis management
P.O. Box 90435 Auckland 1145