Health

Over the past 23 years, Glass Tower, has supported many leading health organisations, clinicians and others to connect and engage better.

Glass Tower covers the entire communications life cycle — from data driven insights and initial engagement, to participatory strategic development, materials preparation, launch, rollout, ‘keep it alive’ programmes through to measurement and analysis.

We know how to speak and listen in all the various dialects that are language of health — ‘clinician’, ‘corporate’, ‘patient’, ‘community’, ‘consumer’, ‘government’ and everything in between. We can also help you better find your voice for each of these groups.

We’re passionate about helping our clients engage better — and we’d love to share that passion with you.

We look forward to talking further.

Sector clients have included:

• Pharmaceutical companies

• Clinical research companies

• District Health Boards and Primary Care Organisations

• Professional bodies

• Community-based organisations

• Public health entities

• Social services agencies

• GP groups

• Allied health professionals (public and private practice)

• Specialist clinicians

• Individual clinicians and organisations facing reputation issues

Glass Tower offers a uniquely experienced and well-resourced solution to your health communication needs. We understand this complex and constantly evolving sector. Let us help you...

FIND OUT MORE:

If you are interested, contact use here.

We share case studies on an individual basis, according to your communication requirements and appropriate measures over commercial sensitivities and privacy concerns. Please talk to us if you'd like to know more. We're always keen to explain our work and the results we achieve.

Over the past 23 years, Glass Tower, has supported many leading health organisations, clinicians and others to connect and engage better.

Glass Tower covers the entire communications life cycle — from data driven insights and initial engagement, to participatory strategic development, materials preparation, launch, rollout, ‘keep it alive’ programmes through to measurement and analysis.

We know how to speak and listen in all the various dialects that are language of health — ‘clinician’, ‘corporate’, ‘patient’, ‘community’, ‘consumer’, ‘government’ and everything in between. We can also help you better find your voice for each of these groups.

We’re passionate about helping our clients engage better — and we’d love to share that passion with you.

We look forward to talking further.

• Pharmaceutical companies

• Clinical research companies

• District Health Boards and Primary Care Organisations

• Professional bodies

• Community-based organisations

• Public health entities

• Social services agencies

• GP groups

• Allied health professionals (public and private practice)

• Specialist clinicians

• Individual clinicians and organisations facing reputation issues

Glass Tower offers a uniquely experienced and well-resourced solution to your health communication needs. We understand this complex and constantly evolving sector. Let us help you...

FIND OUT MORE:

TALK TO US ABOUT

• A strategic and creative approach to practice and health organisation marketing and communications

• Patient newsletters (electronic and old-school). Check out our service

yourpracticeconnection.com for more

• Practice branding

• Social media establishment, content and management

• Change and engagement projects

• Brochures, fliers, posters and other practice materials

• Customer service and media training

• Health information and education campaigns

• Practice marketing

• Reputation and crisis management

• Web development and online marketing

The digital revolution is turning traditional health care on its head - and paradoxically, the human touch has never been more important.

As the sector gets increasingly tech-driven, there’s a temptation to sacrifice true connection for efficiency and speed.

That’s why you’ll find a deeply human element to all of the work we do: words, images and stories that connect emotionally, while working strategically and grabbing the ever-decreasing attention span of today’s consumers.

If you'd like to know more, please contact us for further information.

TALK TO US ABOUT

• Communications strategy and crisis planning

• Clinician and member contributions

• Annual and other reports and profile documents

• Social media establishment, content and management

• Change and engagement projects

• Clinician recruitment campaigns

• Health information and patient/public education campaigns

• Web development and online marketing

Whether it’s for or not-for-profit, health is a sector like no other.

Its life and death nature, the expectations of patients and families, the ageing population and shrinking health workforce and the age-old uneasiness around health services and money, all add up to a dynamic, challenging environment.

Accountability and results-driven funding is par for the course, so the need for health organisations to influence hearts, minds and behaviours has never mattered more. And then, there’s the crisis-driven nature of health.

If you'd like to know more, please contact us for further information.

TALK TO US ABOUT

• Strategy, planning and execution for patient

recruitment campaigns

• Campaign theming, creative and materials development

• Insights based clinical trial marketing

While the online environment has given us patient recruitment tools like we’ve never seen them before, information overload, competition for slice of mind, and the world’s shrinking attention span has brought challenges like no others.

We’ve got more than two decades experience in the health field, access to first class clinical advisors and a healthy respect for the privacy, legal and ethical constraints that are so important in this area.

If you'd like to know more, please contact us for further information.

If you are interested, contact use here.

We share case studies on an individual basis, according to your communication requirements and appropriate measures over commercial sensitivities and privacy concerns. Please talk to us if you'd like to know more. We're always keen to explain our work and the results we achieve.