Doing the work is just the first step.
The missing link has always been proving the worth of what we do. Apart from one client we had who said "For the first time ever I put an ad in the paper and could draw a straight line to people walking in the door," it's not always easy to make the connection to real results.
That's where monitoring and evaluation come in.
With electronic media, it's now easier to track, to see how many people read which enewsletter story. But beyond that is a raft of tools we can use to see whether what we're doing is working, or whether we can do things to make it work better.
| Talk to us about:|
• Media monitoring
• Evaluation and reporting
• Reviews and audits
P.O. Box 90435 Auckland 1145