| What we do ranges right across the spectrum. Having been in the business longer than anyone cares to remember - both in terms of our experience and as a strong company with a great reputation - we're up to the challenge.
There are plenty of places you'll find advertising and design expertise. Loads of companies who can offer you smart thinking on new media, social marketing and other niche areas. And just as many who will handle your PR needs with aplomb.
But they'd all be hard pressed to bring you the whole package in a truly integrated way - with equal weight across all areas. Meanwhile, our experience really does cover the range - from internal change messaging to large scale mass media, from crisis management to brand reboots. And that means we put your budget to work where it is the most effective and where you have the greatest need, rather than ring-fencing a particular area.
CLICK below for more information or call us to check us out...
and gauge our thinking to see if we're right for you. |
| | Glass Tower was built around traditional PR services and this is an area where a lot of our passion and expertise still lies. Although the media environment is constantly changing, the same basic rules and approaches apply. We really know and enjoy this specialty. TALK TO US ABOUT • Traditional marketing planning • Internet marketing planning • Internal communications plans • Communications strategies • Annual/one-off project-based media plans
• Launch strategies • Risk management assessment • Crisis management plans ... AND TALK TO US ABOUT • One-on-one coaching • Customised group training • Our regular media training workshops • Crisis specific media training • Brush-up sessions for more experienced
spokespeople
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Whether it's a full on communications or marketing strategy for an entire organisation, a discrete launch or media plan - strategic communications is our fortē. We'll work one-on-one with you or design a workshop process to ensure staff and anybody else whose buy-in matters has the opportunity to get involved and have their say. MEDIA TRAINING. In a highly competitive media world, your ability to get your message across as quickly, concisely and effectively as possible can make or break your campaign. Glass Tower has media trained some of the most called upon spokespeople in the South Island (and elsewhere in New Zealand). We work with a network of media professionals to bring you some of the most up-to-date and relevant media training around, featuring lots of good, practical advice and plenty of coaching and on-camera work, where appropriate. If you'd like to know more, please contact us for further information. | |
| The application of strategic thinking and tactical planning to all facets of the advertising and media buying landscape will separate the smart marketers from those that just buy space and put an ad in it. TALK TO US ABOUT • Innovative advertising solutions • Cost effective media purchase • Rigorous rate negotiation • Effective results vs lowest costs • Target profiling • Media prioritisation • Market prioritisation • Competitor analysis ... AND TALK TO US ABOUT • Substantiated media strategies • Effective flighting and weighting • Measurable deliverables • Pre- and post-campaign analysis and reporting. | | The media team at Glass Tower prides itself on its depth of thinking and ability to convert that strategic expertise into successful media solutions across a wide range of products and services and to many diverse and specific consumer groups. We count on over forty years of hands-on advertising experience when it comes to creating advertising (whatever the medium).Along the way, our people have won awards and been recognised for their skills.
Our depth of media experience covers four decades, international advertising markets across multiple continents and all media channels, both traditional and new media.
Our media philosophy is to deliver effective communication solutions for the greatest return on investment. It's not just what you say, but how and when you say it... If you'd like to know more, please contact us for further information. | |
| From magazines to commemorative coffee table books, from annual reports to corporate profiles, sales pieces to product manuals, catalogues to simple leaflets - at Glass Tower we're ready. TALK TO US ABOUT • Leaflets and brochures • Direct marketing pieces • Newsletters • Magazines • Annual Reports
• Company profiles • Commemorative books • Promotional pieces | | We've turned our hand to all manner of print and production over the years. We've developed in-depth instruction manuals, hard cover books, annual reports, profile pieces, company profiles, packaging, and so much more...Editorial design doesn't intimidate us. Neither does direct marketing. We've done both. We've developed 200 page technical manuals. And we've done hundreds of simple, effective brochures...
Magazine style newsletters are a specialty, whether four pages or twenty four. Or more.
If you'd like to know more, please contact us for further information. 
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| Whether you’re looking for a refresh or starting from scratch, branding a whole organisation or just a product, service or campaign, we can help with innovative and strategic solutions. TALK TO US ABOUT • Naming your business • Brand audits • Brand creation - big or small • Franchise brand identity developments • Brand standards guides • Campaign concepts and execution | | 
Working with Glass Tower means tapping into decades of experience in building and refreshing brands of all shapes and sizes, and campaign creation across a myriad of sectors. From franchise and network brands to small businesses, employee-only campaigns to full-on consumer offerings, we’re adept at helping organisations define, refine and articulate their brand in a way that will truly connect with the end user. If you'd like to know more, please contact us for further information. | |
| Today, to get your message across, you need to be memorable and concise. And that's where a great theme or campaign direction comes in. Once only used in mainstream advertising, themes and campaign-style approaches are now seen across the board, including as short-term tactic and in internal communications. We're bringing this thinking to new audiences and it's working well. TALK TO US ABOUT • Campaign-style planning • Memorable themes and campaign lines • Internal communication approaches • Making traditional comms more commercial • Treating everyone as a consumer | | Over the years, we've created many memorable advertising campaigns. Now, we're using that thinking to turn internal comms and employee engagement on its ear. When you think of your staff and stakeholders as an external audience, it all starts to make sense. But a successful campaign requires just the right dose of creativity, mixed with careful planning and a sound strategy.Not to mention a well-thought out implementation plan. However, when you get it right, that's when the magic happens. If you'd like to know more, please contact us for further information. | |
| No organisation likes to face the prospect of the ‘unthinkable’ happening, whatever that may be. TALK TO US ABOUT • A brewing issue that’s keeping you up at night now • 24 x 7 x 365 coverage for media crises on an ongoing basis • Crisis management planning – including media, customers, staff and
other stakeholders • Communications crisis management training • Assessing your media risk profile • Helping your in-house team manage a crisis. | | 
The reality is most executives will face a crisis at some stage in their corporate lives. Being ready to lead and respond effectively is key. Knowing who to call on when things hit the fan is vital. Reputation management has gotten a whole lot more interesting. Yesterday's news is no longer fish and chip wrapper, and we can't be reassured that last night's radio broadcast is gone for good. The web creates an easily searchable archive of every word you've uttered in the last while - searchable not just to reporters and news organisations, but to anyone who cares to look. Controlling messages is no longer possible (not that it ever had been). And now that that information is available anywhere, any time, managing our online reputation is now just as important as attending to it offline. If you'd like to know more, please contact us for further information. | |
| Organisations of all shapes and sizes, all over the world, are looking for ways to better connect staff to the goals of the organisation, to give them more of a sense of ownership and a feeling of meaning in their work, encouraging them to go the extra mile. TALK TO US ABOUT • Employee engagement surveys, focus groups and facilitation • Management and staff consultancy services around values, culture and internal brand development • Internal brand consultancy (working with your existing agency or in-house team to guide the internal brand creation process) • Values formulation, articulation and testing • Culture/values change programmes - design of programmes of activity to launch, bed in, and keep alive, new ideas • Leadership development and coaching around values, culture and engagement programme design and one-on- one coaching • Creation of careers websites • Recruitment and induction materials reflecting your organisation’s unique culture • HR systems and processes consultancy - identifying and advising on the touch- points in your existing systems and processes that are critical to bedding culture/values programmes in to everyday working life • Internal communications infrastructure design • Internal communications strategies • Event design and management • Facilitation | | Culture change, values and staff engagement programmes..
For the first time ever, many traditionally outwardly-focused organisations are committing more of their communications budget to reaching and connecting with internal audiences than they do to selling
themselves to the outside world. Such is the recognition of just how important staff and other internal stakeholders are as brand champions.
The new HR communications is a hybrid specialty that brings together strategic and creative PR, marketing and brand expertise with HR and leadership development, to take an holistic approach to inspiring, motivating and focusing staff on what matters in the organisation.
At Glass Tower, we use a multi-disciplinary approach – covering organisational psychology, brand strategy and traditional internal communications thinking - to help identify HR communications challenges, find systematic and sustained solutions to address them, and ensure that any solutions are built from the inside-out - so staff feel a deep sense of ownership. If you'd like to know more, please contact us for further information. | |
| Design is at the centre of our work. It always has been ...and we have both the appreciation for what good design brings to a project and the experience and expertise to add that special touch. We have the eye. TALK TO US ABOUT • Brand development • Graphic elements • Photography, illustration and infographics • Communication optics • Typographic options
• The importance of colour choices • Design as a communication tool • The power of creativity | | We are advocates for good design practice. Not everyone understands the power and importance of strong design work or what it can contribute to your communications. Often it's something you don't see, as such, but something you definitely notice in terms of the feel and impact of the work. Design is as important as words, as vital as voice, music or movement - colours motivate us, typography conveys so much more than just words, even the space you leave 'empty' can be a device in itself. We design ourselves and work alongside some amazing talents to really bring a graphic feel to our work. And the results speak for themselves. If you'd like to know more, please contact us for further information. | |
| Glass Tower understands the power of good storytelling - and the necessity of sound writing in order to tell those stories, with the effectiveness and impact they deserve. TALK TO US ABOUT • Press releases and business writing • Advertising and copywriting • Internal communications • Themes and creative campaign development • Newsletter writing • Website content and copy • Social media writing • Proofing and editing ... AND TALK TO US ABOUT • Television and radio scripts/writing • Video scripts • Annual reports and long copy • Articles and books • Speeches and opinion pieces | | 
We know how important it is to write clearly, with an easy to read style and a narrative that follows a clearly defined path and leads to a defining point. We don't like to write for its own sake, or to show off our vocabulary. Just the opposite, in fact. We write with the audience in mind and a clear idea of the points we want to make and the story we want to tell. Done well, that's simple and convincing. If you'd like to know more, please contact us for further information. | |
| Whether your site needs words, images and video or podcasts
generated from scratch, a freshen up, regular monthly updates or a
seasonal overhaul, Glass Tower can help with creative, strategic content
that will attract visitors to your site, hold them there, and keep them
coming back for more. TALK TO US ABOUT • Building your website from scratch with our web partner • Working with your own web provider to ensure your brand and positioning are dealt with strategically, throughout your build • Strategic content plans to boost your web marketing efforts • Generating original written, graphic, photographic, video and podcast content • Content curation (linking to and working with others' web content)
• Graphic re-skins to freshen up the look and feel of your website • Regular content refreshes to maximise your optimisation efforts | | Getting your web infrastructure built is one thing.
Seeding it with the compelling words, images and multi-media content that will work hard to enhance and protect your brand positioning and get the job done, is an art-form in itself.
From content planning through to writing for optimisation, info-graphics to full-on web design, video content to interactive elements, we can help with all your web creation and curation needs.
If you'd like to know more, please contact us for further information. | |
| How you tell your story to the world in words and pictures defines how the world will see you. TALK TO US ABOUT • Newsletters and magazines • Brochures, flyers and other sales materials • Corporate stationary • Websites • Web content - blogsites, podcasts, webcasts & vidcasts • Presentations • Company profiles • Annual reports | | In an information-overloaded world, great design and writing matters more than ever.
Crisp, concisely written content wrapped up in an eye-catching, appealing, emotionally engaging design can put you ahead of the pack in capturing a slice of hearts and minds, and getting your message heard.
At Glass Tower we provide design and writing services tailored not only to the needs of your audience, but to the specific channel you're using to reach them.
And once we've crafted your message perfectly, leave it with our in-house production team to take it to print, the airways or out into the ether.If you'd like to know more, please contact us for further information. | |
| Doing the work is just the first step. TALK TO US ABOUT • Media monitoring • Research • Evaluation and reporting • Reviews and audits | | The missing link has always been proving the worth of what we do. Apart from one client we had who said "For the first time ever I put an ad in the paper and could draw a straight line to people walking in the door," it's not always easy to make the connection to real results. That's where monitoring and evaluation come into play. With electronic media, it's now easier to track, to see how many people read which enewsletter story.
But beyond that is a raft of tools we can use to see whether what we're doing is working, or whether we can do things to make it work better. If you'd like to know more, please contact us for further information. | |
| Glass Tower has built an incredible depth of knowledge and skills, along with some amazing resources, over the years... ...and we enjoy passing this on. Training, mentoring and coaching is something we've become very good at. TALK TO US ABOUT • Our communications workshops • In-house training for groups or individuals • One-on-one coaching • Communication strategy sessions • Group Facilitation
• Presentations and skill-building sessions • Multi-session 'career-makers' • Crisis management media training ... AND TALK TO US ABOUT • Individual mentoring • Customised group training • Our regular media training workshops • Crisis specific media training • Brush-up sessions for more experienced
spokespeople
| | Whether it's for you or your whole team, we have a lot to offer. For many years, we've been lecturing students as guest lecturers, talking to other professionals at conferences and events, working with people inside the industry to help them to boost their skills and careers.... We'd love to work with you or design a workshop to meet your needs. Glass Tower has media trained spokespeople to feel comfortable and in-control in front of reporters. We've encouraged students and interns and transferred some of our knowledge. And we've contributed our opinions to industry forums, speakers panels and workshops. We work with a network of media professionals to bring you some of the most up-to-date and relevant media training around, featuring lots of good, practical advice and plenty of coaching and on-camera work, where appropriate. We like our sessions to be educational and informative, but also try to make them interactive, entertaining and a bit of fun. If you'd like to know more, please contact us for further information. | |
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P.O. Box 90435 Auckland 1145 New Zealand +64 9 307 0432
P.O. Box 2930 Christchurch 8140 New Zealand +64 3 3651445 |
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