The application of strategic thinking and tactical planning to all facets of the advertising and media buying landscape will separate the smart marketers from those that just buy space.
The media team at Glass Tower prides itself on its depth of thinking and ability to convert that strategic expertise into successful media solutions across a wide range of products and services and to many diverse and specific consumer groups.
Our depth of media experience covers three decades, international advertising markets across four continents and all media channels, both traditional and new media.
Our media philosophy is to deliver effective communication solutions for the greatest return on investment.
Talk to us about:
- Innovative advertising solutions
- Cost effective media purchase
- Rigorous rate negotiation
- Effective results vs lowest costs
- Target profiling
- Media prioritisation
- Market prioritisation
- Competitor analysis
- Substantiated media strategies
- Effective flighting and weighting
- Measurable deliverables
- Pre- and post-campaign analysis and reporting.
So what are the trends that are speeding towards us from the horizon? Some have already reached us while others are looming... here's our pick. 
So what's the story with the Easter Rabbit and all those other animal icons? There's a long tradition of using symbols we know in branding... 
Intellectual property can be a tricky legal area. And these days the term 'property' more than applies... 
Sometimes your computer needs a reboot, why not your brand? It's going back and looking at the core values... 
Tactile media rules! So come to your senses. All of them. Touch, smell, feel - it's not just what you see and hear any more. 
