We all know that language is living and keeps changing. But sometimes it can be a bit hard to keep up. Random has such different connotations to what it did a couple of years ago. Sick is good. Bad has gone back to being bad rather than good. As they say in text speak WTF?
Easter Eggs
Easter Eggs are always a pleasure to find - and taking their name from Easter Egg hunts around the house and backyard, these Easter Eggs are special, hidden treats that you find on a DVD, in an electronic game or even on a website. You have to know where to look (think of the 'hidden' tracks it was once kinda cool to put on CDs) but you can have fun searching for them.
Twittering
Twitter is a free social networking site that lets people do mini-blogs of up to 140 characters in length. They're called tweets. You can sign up to receive them from your circle of friends so you almost constantly know where they are and what they're doing. It's already had a major impact on the professional as well as personal communication channels. Most recently, when the plane ditched in the Hudson River, it was a Twitter picture that was the first coverage, not traditional media. President Barack Obama, the British Prime Minister and many celebrities already use Twitter as a means to communicate with their (fan)base. See what Susi has to say about it on her
blog.
Reboot
Reboot is one of those new, under-the-radar words. It's been hijacked from its old computer context into the world of promotion. Now you have concept and brand reboots. The Batman franchise, Bond, Star Trek - they're all examples of what's being called a reboot. It's where you strip everything away but keep the core values/components and reinstall them (
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So what are the trends that are speeding towards us from the horizon? Some have already reached us while others are looming... here's our pick.
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individual and combined experience. It's not services you're after, it's the right people...
Intellectual property can be a tricky legal area. And these days the term 'property' more than applies...
Tactile media rules! So come to your senses. All of them. Touch, smell, feel - it's not just what you see and hear any more.
