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| Our Glass Tower team offers a world of experience. We've worked across a range of continents. We've come from different working backgrounds. We've specialised in diverse sectors. And all that expertise comes together in a unique mash of skills and services that's quite unlike what's being offered by anyone else.
Put public relations, advertising, design, media skills, internal comms, production, editorial content generation and new media in a blender and hit the pulse button. Throw in professionalism, accountability and a friendly, but pragmatic approach to creating great work and getting results. That's what's happening in the communications industry right now.
We're not entirely sure what to call what we're doing, or how it operates. But it looks good to us (and our clients). However, to deliver results you need a wide range of resources. And that's where our team comes into it; we've got the core people; those who work for us full time; then we've got our contractors and associates; and those people we choose to work with because of their specialist skills or abilities (That's often a line used by companies who can't afford permanent staff, it's not the case with us. We deliberately chose a contractor model a couple of years ago because some of the people we want to work with won't work full time and don't want to work on every project that comes along. It's like putting together one of those 'mission impossible' teams). We're fortunate in having decades of experience in all our different specialties which means we've got one helluva contact list. And what's more, the people we want to work with generally really like working with us. That's whether they're clients, or associates or contractors. |
| Good content and fitting creative work will deliver results that work for you. And, really, isn't that what it's all about? Glass Tower specialises in meeting our clients' branding and communication needs across a range of media and channels. We listen to the brief. We think about responses. We work hard to make the right impression on your audience. With a wealth of knowledge and expertise in public relations, internal communications, advertising, marketing and design, we have the skills you need and the experience to know what works and what doesn't. | | Yes, there's a thrill to doing great work. But it's nowhere nearly as satisfying as getting great results. We're not just talking about sales figures, but changes in perception, levels of staff enthusiasm, and all the other indicators that show you when you've done well. That spins our wheels. We're proud to say a lot of our work has been highly successful. There are always some projects that don't live up to your expectations, for whatever reason. However, we'd like to think our batting average is higher than most. We may not always hit it out of the park, but we do always give it our best shot. | |
| There's nothing like having been there and having done something before. Of course, every time is different, but with experience you pick up tips and skills along the way. If you're keen to learn, it makes you better and gives you a more robust toolbox from which you can draw. In today's world, that's a real competitive advantage. We're proud of what we've done in the past. It taught us a lot and made us the professionals we are today. And it just fuels our passion for doing more and better tomorrow... | | The more we do, the better we get. In a world where new channels keep appearing and the rules keep changing, a backstory of breadth and depth is a huge advantage that works for our clients. We’ll take what we’ve learned into the today's world for you. It’s the best of both worlds - current thinking meets a wealth of experience | |
| You can't think backwards. The world keeps moving fast. People have new ideas every day. The landscape changes rapidly. What worked forty years ago doesn't really apply anymore. Sometimes what worked a year ago doesn't work any more. But, on the other hand, there are new opportunities opening up all the time. You've got to be prepared to keep your eyes open and think laterally.Now, let's take a fresh look at everything. | | It's not a time to step-and-repeat an idea or approach. Today's victories go to the people who take risks, try new things and follow new paths. They don't have to be big risks, sometimes just little tweaks. (Although really stepping outside the box can yield amazing results!) At the end of the day, it all comes down to attitude. You've got to keep resetting your thoughts and looking forwards. What's next? What can we do to cut through? What will work best in the communications climate we're in? Every project has the potential to be great. | |
| It sometimes looks easy from the outside. But to do what we do well needs skills and resources. They're not things that you pick up overnight. At Glass Tower we've had the experience within the sector to help develop a wide-ranging suite of skills. What we don't know or can't do ourselves, our colleagues, contractors and associates can. Because it's not just knowing what to do that matters, but how. | | Over the years you learn things. Other things, such as a great colour sense or a good eye for proportion, you're born with. It's this combination of what you've got and what nurture that turns into gold. And it goes deeper than you see on the surface. Almost anyone can write at least one good headline, but few people can write two pages of compelling copy. Especially when it reads easily and seems so simple to follow. That's the craft.Likewise, it's easy to choose a typeface - but knowing what font will work best and what the subtle signals are is a different matter entirely. Sequencing a video script, planning a campaign, understanding the demographics and psychographics of media, the technicalities of social media - they're all specific skills that you foster over time. We have those skills and we can put them to work for you. | |
| When a client tells you they love your enthusiasm it means they recognise how excited you are about them, their brand, and their challenge of finding a solution that really elicits results. Yes, sometimes it means you're like a puppy. Bounding with enthusiasm. But we'd rather be that than come across as disillusioned and remote. We're ready. We can't wait. What have you got for us? | | At Glass Tower, we love what we do. We love working with our clients (and we like to think they like working with us too). We like to keep up with what's happening and what's new. Trying new approaches is fun. Doing work that really gets results is a buzz. We're lucky to work in one of the most exciting sectors there is. We know it and we don't take it for granted. In fact, we work really hard at it. But we wouldn't have it any other way. |
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| This is not an industry where you can phone-in a response and go through the motions. Unless you're passionate about what you're doing, you won't get the results you want. There has to be a drive, a desire to go that little bit further, to push more and to keep going when it gets tough, in order to do the best work possible. And to do that, you've got to really love what you do. We do. | | It's not a job you leave when you go home at the end of the day. This is something that's either in your blood, or it's not. To stay current you've always got to be looking, thinking, watching... Every day is a new day, with fresh challenges. That means you can't rest on your laurels or do the same thing over and over. It simply won't work. You need to bring your A-game every day. To find the challenge and the excitement in the tasks you've got ahead of you. To relish the opportunity to do something new or better than you've done before.
It's about creating the work and results you can be proud of. | |
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