Read our blogs to find out what we're currently thinking in terms of what's happening and what's next...
The world of strategic communciations is moving very quickly. You need to keep up. To always be looking ahead.
It used to be companies pushing messages out to the mass audience, then it became niched, then the consumer talked back with interactivity and the next step was towards the social networks of consumer talking to consumer.
Internal became the priority, taking the values of the brand inside organisations - and now those approaches are being applied externally... turning the whole thing upside down and forcing a new perspective on what you do and when.
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